IDC:n mukaan älypuhelimia myytiin vuoden ensimmäisellä neljänneksellä 289,4 miljoonaa kappaletta. Määrä on 7,8 prosenttia suurempi kuin vuotta aikaisemmin. Markkinajohtajaksi palasi Samsung Applen lyhyen visiitin jälkeen.

IDC:n mukaan tammi-maaliskuu oli kolmas peräkkäinen neljännes, jolloin älypuhelinten toimitukset kasvoivat. Vaikka maailmalla on edelleen paljon makrotalouden ongelmia, tutkimuslaitos arvioi alan taantuman olevan nyt takanapäin.

IDC:n kännykkätutkimuksen johtaja Ryan Reithin mukaan optimismi on palannut suurten valmistajien toimintaan. - Vaikka Apple onnistui valloittamaan kärkipaikan vuoden 2023 lopussa, Samsung nosti itsensä markkinajohtajaksi vuoden alkupuolella.

Vaikka IDC odottaa näiden kahden yrityksen pitävän otteensa high end -puhelimien markkinoilla, Huawei Kiinassa sekä Xiaomin, Transsionin, OPPO/OnePlusin ja vivon merkittävät voitot saavat molemmat OEM-valmistajat etsimään alueita, joilla omaa myyntiä voidaan kasvattaa.

Samsung myi tammi-maaliskuussa 60,5 miljoonaa älypuhelinta, mikä takroitti 20,8 prosentin markkinaosuutta. Apple myi 10 miljoonaa laitetta vähemmän ja Xiaomi 40,8 miljoonaa älypuhelinta.

IDC:n mukaan uusien puhelimien keskihinta on nousussa, joten kuluttajat valitsevat kalliimpia laitteita tietäen, että ne kestävät pidempään. Tähän on voinut vaikuttaa sekin, että valmistajat antavat laitteilleen yhä pidempiä vakuuksia esimerkiksi tietoturvapäivitysten jatkumisesta.

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